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Social Media Manager

SparkCognition is an AI leader that offers business-critical solutions for customers in energy, oil and gas, manufacturing, finance, aerospace, defense, and security. A highly awarded company recognized for cutting-edge technology, SparkCognition develops AI-powered, cyber-physical software for the safety, security, reliability, and optimization of IT, OT, and the Industrial IoT.

 

SparkCognition is looking for a talented, energetic, and metrics-driven Social Media Manager to manage our social media accounts both strategically and tactically, resulting in growth of our online presence. The ideal candidate will have deep understanding of best practices in social media marketing, be a strong team player and know how to build and convert a digital audience.

 

Responsibilities

  • Build and manage SparkCognition's social media profiles and presence via LinkedIn, Twitter, Facebook, YouTube and Instagram
  • Assist in managing SparkCognition's SEO and PPC strategies to align with overall social strategy
  • Actively mine social conversations for relevant information and opportunities to engage
  • Answer social inquiries to educate, inform, and engage our audience
  • Work with the customer teams to plan, forecast, and report for all social media marketing programs
  • Qualitatively and quantitatively analyze efficacy of social media efforts
  • Oversee online reputation management
  • Author and deliver press releases, newsletters, and social media content
  • Proactively engage influencers online to drive back-links and boost SEO
  • Plan, manage, and evaluate social media presence and ensure messaging is accurate, compelling, current, and consistent
  • Work with different departments to identify and coordinate communication and outreach strategies
  • Develop and manage online voice for the company

 

Qualifications 

  • Bachelor’s degree required
  • At least 5 years of experience leading social media efforts from strategy to execution via social platforms including Facebook, Twitter, YouTube, LinkedIn, and Instagram
  • Experience running PPC campaigns on Google Adwords is a plus  
  • Ability to think strategically about content in context of brand messaging, goals, and voice
  • Experience with both Paid and Organic Search is required
  • Outstanding communications skills
  • Highly developed sense of teamwork
  • Attention to detail and excellent editing/proofreading skills
  • Excellent project management and organization skills
  • Demonstrate initiative and independence
  • Flexible and willing to go the extra mile to help a teammate or customer
  • Ability to adapt quickly to new environments, new teams, and new customer communities
  • Ability to rapidly assess, analyze, and resolve complicated issues independently
  • Demonstrates enthusiasm and willingness to learn and apply best practices and new trends
  • Demonstrated success in growing and managing social media accounts

 

SparkCognition is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and/or expression, national origin, protected veteran status, disability, genetics, or citizenship status (when otherwise legally authorized to work) and will not be discriminated against on the basis of such characteristics or any other status protected by the laws or regulations in the locations where we operate. If you need assistance or an accommodation due to a disability, you may contact us at accommodations@sparkcognition.com

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